How to find trending products on AliExpress?

In the world of dropshipping, staying ahead of the curve is crucial for success. One way to do that is by finding trending products on AliExpress and selling them on your dropshipping store in order to resonate with your target audience.

AliExpress, a popular online marketplace for dropshippers, offers a vast array of products, making it an ideal platform for finding trending products for your dropshipping business. Here’s how you can find trending products on AliExpress for your dropshipping business.

1. Start with market research

The first step in finding trending products on AliExpress is to conduct thorough market research. Without a clear understanding of your niche and target audience, it's challenging to identify products for your dropshipping business that will resonate with potential customers.

• Identify your niche: Begin by identifying your niche or industry. What are you passionate about? What are the current trends in your chosen niche? Understanding your niche is crucial as it will guide your product selection.

• Analyze competitors: Study your competitors' product offerings. What products are they selling successfully? What seems to be in demand among your competitors' customers? This analysis can provide valuable insights into potential trending products.

• Use keyword research: Utilize keyword research tools like Google keyword planner or Ubersuggest to identify popular search terms and phrases related to your niche. This will help you uncover what products or categories are currently in demand.

2. Explore AliExpress categories and subcategories

AliExpress offers an extensive range of product categories, from electronics to fashion to home decor. To find trending products according to your niche, you'll need to navigate through categories and subcategories.

• Browse featured categories: Start by exploring the featured categories on AliExpress. These categories often highlight trending products and bestsellers. Keep an eye on categories that align with your niche.

• Check new arrivals: Another way to discover trending products is by checking the "New Arrivals" section within your chosen category. New products are often added to AliExpress regularly, and some of them may quickly gain popularity.

• Use the search bar: If you have specific product ideas or keywords in mind, use the search bar on AliExpress. This allows you to narrow down your search and find products that match your criteria.

3. Filter and sort results

After conducting your initial product research, it's time to refine your search by using filters and sorting options.

• Filter by orders: One of the most useful filters on AliExpress is the "Orders" filter. Sorting products by the number of orders can help you identify which items are popular among buyers. Products with a high number of orders are likely trending.

• Sort by recent: Sorting products by "Most Recent" can help you find the latest arrivals and potentially discover products that haven't gained widespread attention yet but have the potential to trend.

• Use other filters: AliExpress offers additional filters such as price range, shipping options, and seller ratings. These filters can help you further narrow down your product selection based on your criteria.

4. Analyze product details

Once you've identified potential products, it's essential to analyze their details thoroughly.

• Product description: Carefully read the product descriptions to understand the features, specifications, and benefits. Ensure that the product aligns with your niche and target audience's needs.

• Customer reviews: Customer reviews can provide valuable insights into the product's quality, shipping times, and customer satisfaction. Pay attention to both positive and negative reviews to assess the product's overall performance.

• Seller reputation: Check the seller's reputation and ratings. Reliable sellers with positive feedback are more likely to provide quality products and reliable shipping.

• Shipping options: Evaluate the available shipping options, as fast and reliable shipping is essential for customer satisfaction. Consider whether the shipping times align with your customers' expectations.

5. Use tools and analytics

To streamline your product research on AliExpress, you can also use various tools and analytics platforms.

• AliExpress dropshipping tools: There are several dropshipping tools and extensions available, such as WooDropship, that can assist you in finding trending products, importing them to your store, and automating order fulfillment.

• Google trends: Google trends is a valuable tool to assess the popularity of specific products or search terms over time. It can help you confirm if a product is genuinely trending.

• Social media monitoring: Monitor social media platforms, especially Instagram, Pinterest, and TikTok, to see which products are gaining attention. Social media trends often translate into e-commerce trends.

Learn more about instagram marketing strategies for your dropshipping business.

6. Assess market demand and competition

Before finalizing your product selection, it's crucial to assess market demand and competition.

• Google keyword planner: Revisit the Google keyword planner to gauge the search volume and competition for the keywords related to your chosen product. High search volume and low competition keywords indicate potential demand.

• Competition analysis: Examine the competition for your selected product. Are there many other sellers offering the same item? If so, consider how you can differentiate your product or offer additional value to customers.

7. Test your products

Once you've identified potential trending products on AliExpress, it's time to test them in your e-commerce store.

• Create product listings: Import the selected products into your store and create appealing product listings. Include high-quality images, detailed descriptions, and competitive pricing.

• Run ads and promotions: Promote your products through various marketing channels, such as social media advertising, email marketing, or Google Ads. Monitor the performance of your campaigns. Learn about social media marketing strategies for dropshipping.

• Gather customer feedback: Encourage customers to leave reviews and provide feedback on the products they purchase. This feedback will help you understand how well the products are received.

• Analyze sales data: Regularly analyze your sales data to determine which products are selling well and which may need adjustments or removal from your inventory.

Conclusion

Finding trending products on AliExpress is a strategic process that involves thorough market research, careful analysis, and continuous adaptation. By following the strategies mentioned above, you can identify products with the potential to trend in your niche and add them to your dropshipping store.

Always remember that success in a dropshipping business requires staying vigilant, keeping up with market dynamics, and always putting your customers' needs first. With the right approach, you can stay ahead of the competition and excel in the world of dropshipping.