If ads are getting pricier and margins feel thin, the fastest lever you can pull is average order value. Shopify reports that the global average order value is roughly $145, and highlights that personalization, bundling, and incentives are the surest ways to lift it profitably. The same post also notes the well known 70 percent cart abandonment problem, which means every extra dollar per order matters once a shopper is in checkout. You do not need complicated tools to win here. You need smart offers, clean execution, and consistent testing.

Why AOV is the dropshipper’s best friend

Every extra dollar in AOV lowers your effective customer acquisition cost and improves return on ad spend. That is why AOV is a cornerstone metric alongside conversion rate and CLV. If you are new to AliExpress dropshipping, start with the fundamentals in this primer and keep your cost-of-goods math tight with a simple margin worksheet before layering on incentives. WooDropship’s plugin can help by automating product import, AI content, and bulk pricing rules so you can test faster instead of editing listings one by one.

• See the basics in this AliExpress guide: AliExpress Dropshipping 101
• Understand key metrics: return on ad spend and cost of goods sold
• Automate the busywork: Automate your AliExpress dropshipping business

Build bundles customers actually want

Bundling raises perceived value, simplifies decisions, and moves complementary products in a single click. According to Shopify’s price bundling guide, bundles consistently increase AOV by encouraging multi item purchases and helping clear slow movers without discounting the hero item alone.

What to bundle:

• Mixed bundles that pair the core item with essential add ons, rather than random assortments.
• Value packs for replenishable items where buying multiples makes sense.
• Joint bundles that combine a lead product plus accessories buyers forget to add.

Combine bundles with a threshold incentive. The Shopify free shipping playbook explains that shoppers will often add items to meet a minimum, and cites research that as many as 80 percent of shoppers are willing to reach a threshold to avoid shipping fees. Since Baymard’s research shows cart abandonment hovers near 70 percent and extra costs are a leading driver, a clear free shipping threshold slightly above your current AOV is a powerful nudge.

How to execute in minutes with WooDropship:

• Import related AliExpress products in one click, then use the plugin’s AI editor to make your bundle titles and descriptions crystal clear. Get the tool here: WooDropship for WooCommerce. If you are on Shopify, WooDropship delivers ready made stores with bundles enabled in 7 days: prebuilt Shopify dropshipping stores or launch a store with Shopify.
• Add “Frequently bought together” or “Complete the look” blocks. Learn the definitions behind cross selling and upselling.

Tiered discounts that nudge bigger carts

Tiered or volume based pricing rewards larger orders with a better per unit price. Shopify’s tiered pricing overview details spend and save setups, feature tiering, and quantity breaks that encourage shoppers to move up a tier. It also calls out the decoy principle: a slightly inferior option near the premium one can make the top tier feel like the smartest choice. The same psychology shows up in NetSuite’s breakdown of decoy pricing, where a purposely weak middle tier pushes buyers to a clearly better plan.

Practical tier ideas for dropshippers:

• Spend and save thresholds: 50 dollars gets 10 percent off, 75 gets 15 percent off, 100 gets 20 percent off. Keep tiers achievable based on your median order to avoid choice fatigue.
• Quantity breaks: buy 2 save 10 percent, buy 3 save 15 percent. This is ideal for consumables and accessories.
• Bundle tiers: Basic contains the hero plus one add on, Pro adds two more, and the Best Value tier adds a gift and free shipping.

WooDropship users can set category level markups and run tiered offers with WooCommerce discount plugins while managing bulk prices centrally in the plugin. Shopify users can mirror the same logic with native discounts and a bundles app; if you want a turnkey option, WooDropship’s prebuilt Shopify stores ship with conversion features like bundles, popups, and bought together blocks pre configured.

For more context on setting prices without a race to the bottom, read our primer on pricing strategy for dropshipping and this broader look at staying ahead of competitors.

Psychological pricing that actually converts

Psychology should guide presentation, not trick customers. The evidence is strong that certain formats increase response without hurting trust. NetSuite’s summary notes that charm pricing, like 19.99 instead of 20, leverages left digit bias and has outsold rounded prices by 24 percent in referenced research. The same post explains anchoring, where a higher “compare at” price or premium tier frames the target option as a deal, and the center stage effect, where placing your recommended option in the middle draws attention.

Use these cues ethically:

• Price your bundles with .99 or .95 endings unless you sell premium or luxury items where rounded prices can convey quality.
• Anchor savings clearly with honest compare at prices and transparent value math.
• Place the “Best value” tier in the center, with contrast on benefits, not just price.

Always validate with experiments. Start simple A/B tests on your product pages, cart, and price presentation to measure lift in AOV and profit. This short primer on A/B testing can help you design clean experiments.

A fast playbook for WooDropship users

• Set floors and ceilings. Know your true COGS and target gross profit before discounting.
• Create two mixed bundles for each hero SKU: Essentials and Best Value, and position Best Value center stage.
• Add a free shipping threshold about 20 to 30 percent above your modal order. According to Shopify’s free shipping guide, thresholds can boost AOV because many shoppers would rather add an item than pay shipping.
• Layer in quantity breaks on accessories to encourage multi unit buys.
• Apply charm pricing endings and clear compare at anchors.
• Monitor AOV, conversion rate, and margin in your analytics, then iterate weekly. WooDropship’s bulk pricing editor and Chrome extension make price tests and supplier sync fast. Track lifts with sales analytics and keep an eye on return on ad spend.

Done well, these moves compound. Shopify’s AOV guide points to benchmarks near 145 dollars globally and shows how bundling, thresholds, and relevant recommendations raise order size without harming conversion. Pair that with Baymard’s insight that abandonment is still near 70 percent and you have a clear mandate: make the cart feel like a better deal, not a bigger bill. If you want the fastest path to launch, start your WooCommerce store with the WooDropship plugin for a one time fee, or pick a prebuilt Shopify dropshipping store delivered in 7 days. Prefer to DIY on Shopify from scratch? You can spin up a store with Shopify, then import vetted products and enable bundles and tiered offers on day one.