Instagram is one of the most popular Social Media platforms like Facebook and Twitter. You may use it as a personal medium to connect with your friends or as a business marketing platform for your dropshipping store.
Hashtag is the central element of Instagram which if used correctly can help you garner more likes and drive huge traffic to your posts and eventually your store. While it may seem a very easy job to do, it really isn’t. For people just starting out with Instagram, it is even more of a confusing task.
So, in order to make things easier and more comprehensible for all dropshippers, I will share hacks to find the best hashtags for your dropshipping store and additional tips to use Instagram effectively to drive traffic and boost revenue for your business.
Shall we get started?
Just like Facebook Business Page, you should also set up your business profile on Instagram if you haven’t already. Having a business profile lets you have a deep insight and stats for your viewers and enables you to run promotions strategically for posts and even your business profile.
There is a lot you can do with Instagram and here’s why you should get started right away.
There you have it. All the reasons why you shouldn’t wait anymore and get started with Instagram today.
It is very easy to create your business profile on Instagram. Just follow the below steps and you’ll be good to go:
Remember, your profile must be Public. Private accounts cannot switch to business profile.
And that is all. Your Business Profile is all set and ready to go. All you have to do now is post the content you’d like to see in your feed and get quality followers for your store.
For this purpose, you must use relevant hashtags that will help people discover your brand and products easily from the explore and discover section on Instagram.
Hashtags when used in a right manner can help people find your store and increase your business revenue as well. For this purpose, you must focus on using the already trending Instagram Hashtags on your post. You can find the most popular Instagram Hashtags for your dropshipping store on Websta.
You can also find the best 100 Hashtags for your dropshipping store to kickstart your Instagram journey.
While it may not seem like an obvious choice, you must use Local Trending Hashtags to garner more audience from the target location. This is an easy way for audience to discover your brand and purchase your products.
For instance, if you’re posting the picture of Eiffel Tower on your account, you can use hashtags like #EiffelTower #paris #europe #eiffel #tower #igersparis #parisjetaime #parisian #parisienne, etc.
You can discover the local hashtags with a quick search on Instagram and you can find all the related tags on the top of explore screen as well.
There is always something new and trending going on in the world. Analyze what’s happening in the part of the world where your viewers are and post user-generated trend with trending topic hashtags to gain more traffic for your store.
It’ll not just help people in discovering your brand but also improve business-customer relations when you’ll post content relevant to them.
Each day has their own hashtags on Instagram. This is one of the best Instagram Hacks to drive more traffic to your Business profile. All you have to do is make use of these existing hashtags and post high-quality images to go along with your post.
Using these hashtags can make all the difference it is required to increase your brand awareness and recognition which will keep bringing your followers back to your account.
#MondayMotivation is a popular hashtag you can use with an inspirational or motivational quote to begin the day and share some positive vibes with your followers.
Here are a few more Monday Hashtags you can use for posts on Monday:
#TransformationTuesday is a great hashtag you can use to share the “before/after” posts or any other transformation journey photos on your account. There are a few more Tuesday hashtags you can use to stand a chance of being discovered by new instagram accounts.
Let’s see some more hashtags for Tuesday Posts:
This is a popular trending #WednesdayHashtag that you can use with a post that promotes healthy living and a good lifestyle. There are other popular and common hashtags as well that you may use for your Wednesday posts.
Some of them are:
#ThrowbackThursday or #tbt requires no introduction. This hashtag can be used to share an old memory or an old post that did quite well. For instance, if you own a clothing fashion store, you can use a famous retro style clothing pic and share the good old days’ memories with your followers.
As a result, your post will also appear in other people’s newsfeeds making your brand presence more stronger on Instagram. You may also use few other hashtags like:
#FlashbackFriday is an equivalent of #tbt for Friday. In case you missed out on your #tbt post, you can use this hashtag with a cherished memory or a nostalgic flashback post. It is also a great way to show a personal side of your business.
Yes, you can share something about the people behind running the profile or what got you started in the first place. The ideas are just endless.
Here are a few of them to get you started:
There are tons of combinations. Try out for yourself and you’ll be amazed with #fridayhashtags.
Weekend can get you many likes and reposts. So, you must use these hashtags wisely to appear on top of the searches for the relevant tags. Let me share a few more hashtags for your Saturday posts.
Sunday Selfie is a very popular hashtag you can use to share selfies while having fun during the weekend. Few other hashtags are shared below:
One of the best ways to increase your brand recognition and make your online presence felt is by creating your own hashtag. While initially only you will be using this hashtag on each post, as your brand will grow more and more people will recognize this hashtag as your brand’s presence on Instagram.
For instance, if your store is called “ABC” you must define a hashtag called #ABC which will represent your brand and products on the social media platform. Also, it is a great way for your followers to use your hashtag if they wish to share about you on their instagram account.
Another way to engage your existing audience is by creating promotional discounts on Instagram. You can make exclusive Discount codes for your instagram followers and ask them to follow a certain steps to avail the discount coupon.
For instance, suppose you have a jewellery dropshipping store. Now, take any bestseller product for your giveaway and make a hashtag around this competition. Then, ask your followers to repost with promotion hashtag, your brand hashtag and then tag two of their friends in the post.
In this manner, more people will learn about your product and may become your followers if they like the products you’re selling.
While hashtags are the backbone of Instagram marketing, there are definitely other things you must keep in mind while using Instagram for business. I’ll share a few more hacks to make your AliExpress dropshipping business shine the brightest in others’ newsfeed.
“People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.”
You must use high-quality and aesthetically pleasing photos on your Instagram Business profile. Photos that look great garner more likes and are reposted or shared more by the people. Further, you should also take care of the filters that you use on each picture on your profile.
Try to keep a cohesive look about your brand so that your followers can recognize your post in a single glance on their newsfeed.
To reach a larger audience in lesser time you can partner with the right influencers for your niche. Now, it is very important to find the right influencer. By right I mean an influencer who is related to your niche and shares complementary products that are relevant for your business.
Many businesses partner with the influencers who are from another niche and incur loss because of the wrong target audience. To find the right influencer for your brand, you should check which Influencer is followed by the target audience and partner with them for maximum conversions.
Remember, there might be a few influencers who will agree to partner up for a free product and an affiliate commission. However, a few of them might ask for a heads up fee to sponsor your product. It is upto you to decide the best for your dropshipping store.
As discussed earlier, there has been an 80% increase in the time spent on viewing videos on Instagram. You know what these means right? As a dropshipping business owner, you have to take advantage of this stats and post more video content on your Instagram profile.
Further, you should make use of Instagram stories to share sneak peaks of upcoming products, promotions and discounts on your dropshipping store. Another great way to add a fun element is by using Boomerang feature which is a cross between an image and a GIF on Instagram.
Time is of essence when you publish any new post. There may be a possibility that you are catering to an audience living in a different location of the world. In that case, you must post your media according to their timezone.
The best time to publish any post is before and after the work hours as people are most socially active at that point during the day.
Instagram is a great place to increase your brand recognition and be found by around 200 million+ active users who are known to visit at least one business account each day. It is a great time to be on Instagram and start if you haven’t already.
As you’ll go along the way, you’ll discover even more Instagram hacks and ways to boost your sales through Instagram. Until then, you can use this quick guide to get a headstart quickly for your dropshipping store.
In case you have any questions, drop a quick comment below. I’ll be happy to help.
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